List of keywords by Mky Research before logo sketching Just simply write down everything that crosses your mind when thinking about the project. This list is only for you to use, so don’t focus on making it pretty. If you did this correctly and paid attention to what the client was talking about, you now should be able to make a pretty long list of keywords describing the brand, which will guide you as you start sketching.
But it’s your job to try and figure it out by asking the right questions. This might take a while, as some clients have no idea what exactly they want. In both cases, your job here is to ask every question you might have about the business-its story, visions, goals and aesthetic. Induce productive conversations with your clients and send them a proper brief you have previously created for yourself or have a meeting together to settle all the details. Take a look at this article on the different types of logos that nicely explains all there is to know to help you in making the right decision.Ĭlean and legible monogram by Pentagram Debriefing with clientsĪs a designer, you have to be a master of communication. How and where will the logo be used? Will it ever need different iterations of the same logo for different materials? Can you extract an element from the wordmark to be used as a standalone icon/avatar? Is there a specific story behind the brand that can be represented by a symbol? Usability must be prioritized when it comes to designing a logo.
A certain business might benefit from having an icon, while another would go a long way with a strong wordmark-sometimes it needs a combination of the two.
Get to know the types of logosįamiliarity with all the different types of logos that exist means you can pick the one that best fits the project. Ok, you might have gotten hyped up about sketching but that actually isn’t the very first step in the process of designing a logo-or in the process of designing anything, for that matter. The logo sketching phase is a universe where anything is possible and every idea starts coming to life. You see, the steps you take before diving in and actually designing the logo are the most important ones, as they provide you with the proper direction and won’t leave you wandering around in the dark. Infinitely fun, but complex and extremely important. Sketchbook page by designer Andrea Stan aka MkyĪnd this brings us to what we are going to talk about in this article: logo sketching! But isn’t sketching something basic, you might ask? Why would it need its own article? Well, logo sketching is a lot more complex than one would think. There is just something so intriguing about logos: how does a simple letterform or icon carry so much meaning, energy and emotion? How does a logo designer know that *this* type of imagery works better than the slightly different one? Weren’t there other options to consider? How did the designer decide on these particular shapes? The short answer is: through lots and lots of research and logo sketching. And this is what makes logo design and logo sketching so exciting! Logos are quite the paradox, if you think about it: they are nothing more than a simple little mark, but at the same time they are insanely complex through the significance and symbolism they carry.
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